Liz Lovely Releases Four New Organic Vegan Cookies for Summer
Vermont-based bakery extends its popular product line
April 16, 2008 (Waitsfield, Vermont) Liz Lovely, Inc. announced today the addition of four new cookie flavors to its line of Certified Organic and Vegan Certified cookies, nearly doubling the product line offered by the Vermont-based company.
President and Co-Founder Liz Holtz explained her ambitious launch, "Most of our existing cookies are coated and drizzled with dark chocolate. The new flavors will appeal to more people who may not be as dark chocolate-obsessed as I am. Of course, the flavors had to be worthy of the Liz Lovely moniker, so the textures are buttery soft and the flavors are deep and intense."
The new line-up includes Snicker Dudes, Liz Lovely’s take on cinnamon-sugar snickerdoodles; Goats A’ Grazin’, oatmeal-raisin cookies; Macaroonies Sock-It-To-Me!, coconut with lemon essence cookies; and Chocolate Moosedragons, “fudgy” chocolate cookies made with Certified Organic and Fair Trade Certified chocolate chips, cocoa powder, and crushed cacao nibs pressed and baked into the top.
"The Moose Dragons are the most ‘chocolatey’ vegan cookies I’ve ever tasted in my life," said Lesley Madison, a long-time buyer at Foodworks II, a well-established natural foods market in Old Saybrook, Connecticut. Lesley added, "We’re never successful with oatmeal raisin cookies at our store, but our staff is demanding that we stock Goats A’ Grazin’ because they loved it so much. All four flavors are just amazing."
The cookies will be available for purchase on the company’s web site and at leading natural foods markets, beginning May 12th. This is the first time Liz Lovely has released multiple new cookies since the company started in Philadelphia in 2003. The five original flavors were named Product of the Year in 2005 by VegNews Magazine, the leading national vegetarian lifestyle magazine.
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Liz Lovely, Inc. bakes and distributes Certified Organic and Certified Vegan cookies and dark chocolate products to leading natural foods retailers throughout the country. Liz Lovely also makes its products and eco-friendly gift baskets available for consumers, corporate gifts, and events directly from their website. The company’s socially responsible mission is summed up in their tagline, Baking a DifferenceTM. Liz Lovely was founded in 2003 by high school sweethearts Liz and Dan Holtz and is located in the Green Mountains of Vermont. For more about Liz Lovely, visit www.lizlovely.com.
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